Social Media

Improve Your Website Ranking (Part 1)

I am often asked “What can I do to get to the top of the first page on a Google search?” My response is to “Pay Google” or pray. It is not easy and it is something you have to work at.

I once was able to get a client from page 98 to the bottom of page 1. But if you don’t keep improving and adding/updating your site and content, you will start to slip back down the page in ranking. Google likes site that are continually evolving.

Here are some suggestions:

  1. Keyword/Text Copy

  • Research: Try to find which keywords or phrases your competitor’s websites is using. Talk to some of your customers and find out what word or phases they are using. Most searches are not 1-keyword long, but 2,3 or even 4 keywords long.
  • Text/Copy: Write compelling copy. No one knows your business like you do. If you’re not a good writer, bullet-point the important things. A good copy editor can smooth it out for you. Make sure your keywords and phases are worked in.
  1. Hire a Web Professional

Your son may be able to build you a website, but unless he is a professional, that is how it will appear. Visitor will judge your company and it’s capabilities based on your site. It doesn’t matter if your site is a custom built site or if you use one of the Content Management site (WordPress, Drupal, Joomla, or DotNetNuke).

A professional will ensure your website is built using:

  • Current coding standards (HTML5 / CSS3)
  • Correct URL structures
  • Uses meaning full title tags
  • The correct Meta tags
  • The proper heading tags (H1 – H6)
  • Content that will get SEO results
  • Create Site Maps (html/xml) and properly submitting them
  1. Web Site Appearance

  • Information architecture – is the skeleton of your website from which all other aspects are built – including form, function, navigation and interface, interaction, and visual design.
  • Appeal: It must be pleasing to the eye and it must be easy navigate in order to easy to find information.
  • Navigation: Has to be quick and easy to find information on the site.
  • Content: Must be keyword rich quality content. It has to make the visitor to want read more and explore your site.

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Social Media – Creating Web Presence

The goal of a well-developed Social Media plan is to create on on-line presence for a business and establish creditability or “Expert Status”.

It is important to business to be seen as an expert. This will attract new and returning customers. Every day more and more people are buying or searching for business services on-line. It is important to not only have a web site, but a web presence in order to be seen as a major company. Today almost every business has a website. Professionals have a web presence!

On the web, customers cannot tell how big or small your business is. They will judge you by how you appear on the web. A poor website or non-existing Social Media accounts says you are small even if you’re a multi-million dollar corporation.

Once you have attracted visitor to your Social Media, every tweet, post or blog will remind them you exist. However, it is important to push out quality information and not “old school” marketing ads.

To develop social authority the client must:

  • Be consistent in branding across all Social Media platforms.
  • Create and use several Social Media accounts. Select accounts that you can use to support each other and the business
  • Gain “Expert Status” though postings, tweets, and blogs

Elements of a Social Media Marketing Plan

  • Determine which Social Media accounts to use
  • Create Graphic Standards for Social Media Accounts
  • Develop a method to keep track of user names and passwords
  • Create Social Media Support accounts
  • Use Analytic tools to evaluate the Social Media marketing success.
  • Tweak plan as necessary

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