Why You Should be Using YouTube

Everyone with a web site should be taking advantage of YouTube. There are so many ways to use YouTube as there are videos posted there. There are over 15 billion videos streamed every month. Over 35 hours of videos are uploaded every minute.

Need some reasons?

  1. Promotional Videos – Great way to showcase information on your products or services.
  2. Instructional Videos – Educate your customers about the different models or options available. If you sell software, create instructional videos on how to use it. The options are unlimited.
  3. FAQ – If customers are asking the same questions – create a video answer and post it. Then refer customers to the link as required.
    YouTube videos will quickly make you the expert in your field.
  4. Repair Videos – If a part is replaceable, send the part to your customer with a video link and how to replace the part.
  5. Press Releases – Most newspapers do not print press releases anymore. Create your own video press release, post it to YouTube and then email the link to your target audience.
  6. Ranking of your web site on search engine is affected by how popular your site is with outside links. The more popular your YouTube channel becomes the better your web site ranking will be.

I could go on, but I think you get the point. Now for suggestion on creating your videos, you mostly likely will never create a video that will go viral, so you should create videos that are professional and well thought out.

  1. Create meaningful Videos – Create content that addresses your audience’s needs. Videos should be helpful, valuable and compelling to clients or possible clients. Your video should consist of How-To, FAQ answer, expert interviews, instructional, or slideshows of a presentation.
  2. Make your Video Easy to Find – This is best done by creating a page on your site with a list of the video links you offer. YouTube is owned by Google, make sure your SEO content is Google friendly.

How to Scare Off Web Site Visitors

    1. Have a site that looks like it was created in 1980. Create full screen width pages, without text formatting. Also, make sure to have many bright colors and lots of unrelated animated gif. Another cool trick is to make each page a different layout and color.
    2. Font sizes should be no more than 8 points in size. The color should be close to the color of the page background. Also, don’t use titles or header tags. Always include text over your images. Be sure to select a color that will best obscure the image.
    3. Require an email login in order to view your site. (This should be required for secure areas of your site. Don’t use in on the front page. Explain why they must log in.)
    4. Auto play videos with a super loud sound track. (I really hate to admit, I’m guilty of this one.)
    5. A related item, sites with background music or sound. (Nothing tells your co-workers you’re screwing off like a sudden loud sound.)
    6. Over designed your site with all the bells and whistles. Show your visitor you know how to create a site. So what if they can’t find anything. Hey, it was a challenge to create the site, it should be a challenge to navigate through it.
    7. As visitors may never click another link on your site, it would be best to post all your content on your home page. (So what if it scrolls forever and looks like War & Peace.)
    8. Other good tip, be sure to include lots of popups. Make sure every time a visitor moves the mouse over anything; you popup another window. This way the visitor will understand what your site is all about. (Popups are to website what footnotes are to books.)
    9. A good site has at least one slideshow, 5 or 6 animated gif and at least two movies on the home page. They must include no less than six or seven bright colors and 10 to 12 font styles. (A font should never be larger than 12 points. If grandpa can’t read it, too bad.)
    10. Your site navigation should be extremely well done. It must include several steps to get to the next page, with no way to go back to the prior page. (Be sure each page opens in the same window.) This will allow you to take the visitor on a tour of your site. Animation and sound is always a tasteful addition. Also be sure to make your most important content, such as contact information, hard to find. It might even be best to not make to page active. This will cause your visitor to spend hours looking through your site.
    11. Still another good tip is to fill your pages with non-related information. Ads, cute kitten pictures, photos of family (stocker’s love photo of your kids) and other such stuff will keep the visitor amused while searching for information on your site.
    12. It’s best not to include related images to your pages. They only distract from your text and animated gifs. If you must use related images, make sure they are too small to view.

     

    I really hate to say there are still a lot of these sites out there. If you find one, maybe refer them to this article. Usually, it’s someone’s son created it.

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Improve Your Website Ranking (Part 2)

4. Social Media

    • Set  goals: These could be for example increasing the size of the community and gain more exposure for your content.
    • Understand your target market: Before setting up your social media accounts, you should research and understand who you are you are targeting.
    • Select your social media accounts: There are so many different types of social media types. It is impossible for a business to be successful on all of them.
      Begin with  3-5 different account that you believe your target audience is active.
    • Connect with influencers: People with followers in social media can be valuable. They can be used to spread your message though their links. Locate them and try to connect with them.
    • Create a social media-posting plan: Decide how often you will post and what type of content you will use.

5. Content Marketing

    • Company blog: Fresh and useful content can rank high in search engines. It is also a good way to  acquire new links and increase the authority of the whole website. Always remember to leave a link to your website at the bottom of each post. Also ask them to like you on Facebook, follow your tweets or other social media accounts.
    • Guides, ebooks, user manuals or other useful content: These pieces require more effort, but if they are promoted correctly can help bring new links.
    • Info-graphics, charts, or other visual content: This is a type of content that can attract new links to a website.

6. Link Building

    • Guest blogging: This is another way to create useful links. It is important though to attrached quality guest blogging. High quality guest blogging using original content is the one that works best and can bring optimal results.
    • Contests or giveaways: A contest or a giveaway is a great way to bring traffic and increase awareness for a website, but also to build new links.

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Improve Your Website Ranking (Part 1)

I am often asked “What can I do to get to the top of the first page on a Google search?” My response is to “Pay Google” or pray. It is not easy and it is something you have to work at.

I once was able to get a client from page 98 to the bottom of page 1. But if you don’t keep improving and adding/updating your site and content, you will start to slip back down the page in ranking. Google likes site that are continually evolving.

Here are some suggestions:

  1. Keyword/Text Copy

  • Research: Try to find which keywords or phrases your competitor’s websites is using. Talk to some of your customers and find out what word or phases they are using. Most searches are not 1-keyword long, but 2,3 or even 4 keywords long.
  • Text/Copy: Write compelling copy. No one knows your business like you do. If you’re not a good writer, bullet-point the important things. A good copy editor can smooth it out for you. Make sure your keywords and phases are worked in.
  1. Hire a Web Professional

Your son may be able to build you a website, but unless he is a professional, that is how it will appear. Visitor will judge your company and it’s capabilities based on your site. It doesn’t matter if your site is a custom built site or if you use one of the Content Management site (WordPress, Drupal, Joomla, or DotNetNuke).

A professional will ensure your website is built using:

  • Current coding standards (HTML5 / CSS3)
  • Correct URL structures
  • Uses meaning full title tags
  • The correct Meta tags
  • The proper heading tags (H1 – H6)
  • Content that will get SEO results
  • Create Site Maps (html/xml) and properly submitting them
  1. Web Site Appearance

  • Information architecture – is the skeleton of your website from which all other aspects are built – including form, function, navigation and interface, interaction, and visual design.
  • Appeal: It must be pleasing to the eye and it must be easy navigate in order to easy to find information.
  • Navigation: Has to be quick and easy to find information on the site.
  • Content: Must be keyword rich quality content. It has to make the visitor to want read more and explore your site.

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A Strategic Plan for Marketing

Strategic Planning is a management tool that helps an organization focus its energy, to ensure that members of the organization are working toward the same goals, to assess and adjust the organization’s direction in response to a changing environment. In short, strategic planning is a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future. (Adapted from Bryson’s Strategic Planning in Public and Nonprofit Organizations)

The process is strategic because it involves preparing the best way to respond to the circumstances of the organization’s environment, whether or not its circumstances are known in advance; nonprofits often must respond to dynamic and even hostile environments. Being strategic, then, means being clear about the organization’s objectives, being aware of the organization’s resources, and incorporating both into being consciously responsive to a dynamic environment.

The process is about planning because it involves intentionally setting goals (i.e., choosing a desired future) and developing an approach to achieving those goals. The process is disciplined in that it calls for a certain order and pattern to keep it focused and productive. The process raises a sequence of questions that helps planners examine experience, test assumptions, gather and incorporate information about the present, and anticipate the environment in which the organization will be working in the future.

Finally, the process is about fundamental decisions and actions because choices must be made in order to answer the sequence of questions mentioned above. The plan is ultimately no more, and no less, than a set of decisions about what to do, why to do it, and how to do it. Because it is impossible to do everything that needs to be done in this world, strategic planning implies that some organizational decisions and actions are more important than others – and that much of the strategy lies in making the tough decisions about what is most important to achieving organizational success.

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